PROJECT
Elevating a Beloved Community Event
Brand Development
Strategic Planning
Messaging
Graphic Design
Web Design & Development
Chile Fest
Chile Fest is an annual one-day event in Westwood that celebrates Hispanic culture, with a strong focus on authentic food and the arts. The event started in 2010 as a neighborhood gathering and primarily attended by local residents. In 2017, Third Principle was brought in to help elevate the festival to a bigger celebration of Hispanic Culture. We created a business plan to attract visitors from across Metro Denver and formalize the key activities, vendor mix, and sponsorship levels.
A brand identity was created, along with key collateral to tie the experience together: signage, street banners, website, sponsorship packages, etc.
![Chile Fest attendees in ethnic costume Chile Fest attendees in ethnic costume](https://thirdprinciple.com/wp-content/uploads/2020/10/1000p_ChilefestDragon.jpg)
Bring the Heat
Recognized as the best neighborhood festival in 2019 by Westword magazine, Chile Fest has become a can’t-miss celebration of Hispanic culture, vibrant art, and authentic food.
“We knew Chile Fest had the potential to be a showcase for the Westwood neighborhood and were looking for support to help evolve it from a neighborhood potluck, to a community celebration.
Third Principle took the time to listen to our situation and understand the what makes the Westwood neighborhood so special. The plan provided a roadmap for us to use and the key talking points to connect with sponsors.
Last, we placed an emphasis on creating a visual identity that reflects the bright, colorful culture of this wonderful neighborhood. The Westwood Chile Fest has become the cornerstone celebration of the Hispanic culture in metro Denver. “
![Chile Fest website design Chile Fest website design](https://thirdprinciple.com/wp-content/uploads/2020/10/ChileFestscroll_gif_Lg.gif)
![Chile Fest logos Chile Fest logos](https://thirdprinciple.com/wp-content/uploads/2020/10/1000p_CFlogos.jpg)
Fire, Food and City
Logos for this vibrant annual festival illustrate its rich, multi-faceted personality.
![Chile Fest banners Chile Fest banners](https://thirdprinciple.com/wp-content/uploads/2020/10/1000p_CFbanners-1.jpg)
Fly that Flag
Strategic brand placement within its community provides daily and contextual reminders of the value and excitement it brings.
![Chile Fest Report Chile Fest Report](https://thirdprinciple.com/wp-content/uploads/2020/10/1000p_chilefestReport-collage.jpg)
The Plan
The business plan provids the roadmap for event activities, vendors, and ultimately sponsorship options and benefits. All proceeds from the event are reinvested into the community.