Re-Branding a Workshop Where Futures are Built 

Brand Development




Graphic Design

Web Design & Development

Mile High Workshop

The Workshop has been providing invaluable job training for individuals facing barriers to employment such as addictions, homelessness, and incarceration. The impact of their program is remarkable, enabling Denver residents with the skills, confidence, and pride to maintain stable employment.

Third Principle has partnered with Mile High Workshop for over 4 years helping evolve the brand, designing a new identity, and the necessary touchpoints to reach their audiences. In addition, Third Principle has designed retail packaging for Whole Foods and, most recently, updating the website to connect their service offering with businesses across the country.

Two Workshop staff members

“Mile High WorkShop has been very pleased to work with Third Principle throughout the years. We are unique organization, providing critical job training and employment to people in our community experiencing barriers to employment due to incarceration, homelessness, or drug addiction. In addition, we provide services to top 500 companies that have high demands on quality and performance.

Third Principle has been a trusted partner providing us with strategic, creative, and digital support to help us connect with our various audiences. They designed our brand identity, package designs, and our new website. Their design work is thoughtful, creative and always rooted in a strategic foundation that conveys our unique DNA.

Their entire team is open and flexible, willing to listen as well as share their expertise. We have been working with Third Principle for over 4 years and we recommend their work.”

–Andy Magel

Director, Mile High Workshop

Old & new Workshop logos
color version of new Workshop logo

A Brand to Grow With

The Workshop’s new logo supports all the work they do to bring structure and pride to individuals struggling to regain control over their lives. It prjects their personality as a place to roll up sleeves and effect positive change.

Workshop Brand Guide
Workshop logo stamp
Workshop tote bag
Workshop window logo
cutting boards made by the Workshop

Above Board

Mile High Workshop partnered with Whole Foods to provide an outlet to sell their custom cutting boards. Third Principle designed the retail packaging to showcase the unique sourcing of the boards.


A Site More Accessible to Companies Seeking Services

One of the main goals for the Workshop’s website redesign was to place content that companies were seeking right up front, easy to find. Site structure was reorganized and presented in a way that speaks equally to both companies and workers about all the Workshop has to offer.