PROJECT
Restaurants Gain Online Presence
Graphic Design
Web Design & Development
Little Saigon Business District / Westwood Business District
When COVID-19 quickly and drastically changed how restaurants are able to serve their customers, many small, locally-owned businesses were not prepared to take and deliver orders. The restaurants along Morrison Road and South Federal were hit especially hard, being unprepared to shift to an online model.
Third Principle partnered with Little Saigon Denver and BuCu West to provide local restaurants with an online presence. LittleSaigonDenver.com and Westwoodfood.com were created and launched in Spring 2020 supported by an online promotional campaign and local direct mail.
![people at a Westwood street festival people at a Westwood street festival](https://thirdprinciple.com/wp-content/uploads/2020/10/1000p_wstwdNmkt1.jpg)
Denver’s Hub for the Real Deal
South Federal and Morrison Road feature Denver’s most authentic Vietnamese and Hispanic food. Both corridors have an abundance of locally-owned restaurants serving delicious, unique menus. All the restaurants are featured at littlesaigondenver.com and westwoodfood.com.
![Westwood website design Westwood website design](https://thirdprinciple.com/wp-content/uploads/2020/10/Wstwdscroll_gif2b_1x_Lg.gif)
It’s All Here – on Morrison Road
Restaurants along Morrison had some of the best latin food in the area, and the website showcases it with beautiful photography and quick-access contact information so orders can be placed immediatly from any device.
![Westwood Business Owner profile Westwood Business Owner profile](https://thirdprinciple.com/wp-content/uploads/2020/10/1000p_WstwdMac_daydesk.jpg)
Meet the Owner
Part of the strength of these corridors is its cultural identity and solidarity. Some of the restaurant owners share their stories behind their counters and enhance the site experience as well.
![Westwood Business District direct mail and window clings Westwood Business District direct mail and window clings](https://thirdprinciple.com/wp-content/uploads/2020/10/1000p_WbisDist-collage.jpg)
Collateral Value
Direct mail was deployed to introduct the new sites, with QR codes for online ordering and text in multiple languages. Window clings identitfy shops to passersby.
![Little Saigon website design Little Saigon website design](https://thirdprinciple.com/wp-content/uploads/2020/10/Saigonscroll_gif1_Lg.gif)
It’s All Here – in Little Saigon
The many restaurants along South Federal have the best vietnamese food in the area, and the website showcases it with beautiful photography and quick-access contact information so orders can be placed immediatly from any device.
![Interactive Map Interactive Map of the district](https://thirdprinciple.com/wp-content/uploads/2020/10/1000p_saigon_mapiMac.jpg)
Filtering Map
Little Saigon has a LOT to offer. We built a filtering map showing restaurants, shopping and transportation options that is especially handy if you’re paying a visit to the area.
![woman walking by Westwood window sticker woman walking by Westwood window sticker](https://thirdprinciple.com/wp-content/uploads/2020/10/1000p_wstwd_clingMkup.jpg)