Purchase vs. Commitment

Purchase vs. Commitment

Comparing and Contrasting Conversion Points in Consumer Funnels vs. Non Profit Funnels In the world of marketing and nonprofit endeavors, the concept of conversions takes on diverse forms. In the traditional consumer funnel, the ultimate conversion is often marked by...
Brands Matter

Brands Matter

Brands Matter In the ever-evolving landscape of business and technology, where trends fade and innovations become obsolete, there is one steadfast aspect that stands the test of time – the brand. As people come and go, technologies advance, and patents...